Send Personalized Marketing Messages to interested clientele
Send a bevy of information to the potential client directly from the iPad. Select from a comprehensive list of content related to a specific product, or simply send content of specific interest such as a photo or spec sheet. Once sent, track when the email is opened and at what frequency the email is revisited. Even include a personalized message to the client!
Customized Content Delivery
Based on the content available for a specific product, a sales professional may opt to email a personalized summary package including media and information related to that product. A PME (Personalized Marketing Experience) may be sent to the same client for several products in which they may have interest. Using the AMS, the sales professional may gauge which product the customer is most interested in by reviewing the stats provided regarding click-through rates for photos and media included in the email sent, and later opened, by the client.
Full Product Detail Information
Toucan Touch's Personal Marketing Experience (PME) allows the sales representative complete control of content shared with the potential client. This ensures that the client receives exactly what they are needing in order to make a well-informed purchase. Based on the customers interactions with the PME, the sales professional is more prepared to help drive the close of the sale in a faster amount of time. Transparency with information sharing to the client also allows the client to feel more secure and well informed about their purchase.
Toucan Touch Analytics
Based on the content available for a specific model, a sales professional can opt to send a Personalized Summary of media and information related to the specific boat. A PME can be sent to the same customer for several models that they may have interest in. Using the dealer portal, the sales professional can determine which model the customer is most interested in by gauging the interest on click throughs within the customized email sent.
Toucan Touch's analytics feature (Coming soon!) further enhances the PME functionality of the application. With analytics available at the account manager's fingertips, users may quickly and easily see how active they are within the application, how well they are connecting with leads and much more. New releases will bring new reports and an even more in-depth look at how Toucan Touch may revolutionize the sales cycle.